What is ManyChat? 2025 Opinion + complete guide to converting your DMs into sales

Petituto

03/10/2025

In short (if you don't have time to read the whole article)

  • What is Manychat? = the number one tool for automating your DMs (Instagram, WhatsApp, Messenger, Telegram, SMS, Email).
  • Why it's powerful : lead capture, automatic follow-ups, targeted campaigns, customer service + native AI.
  • For whom : entrepreneurs, e-traders, infopreneurs, coaches, agencies, local businesses.
  • Prices Free up to 1,000 contacts, Pro ≈ 25$/month, IA +29$/month.
  • Verdict If your sales are via DM, it's probably the fastest and most profitable shortcut in 2025.

If you want to convert your social audience without spending evenings on it, ManyChat is one of the few tools that combine ease of use, marketing power and artificial intelligence, all without forcing you to code. After analysing its strengths, limitations and real-life use cases, here's a clear opinion and 100 actionable %s to find out if it's the right tool for you.

What ManyChat does in concrete terms

  • Conversation automation (Instagram, WhatsApp, Messenger, Telegram, SMS, email).
  • Visual Flow Builder (drag & drop).
  • Data collection (fields, tags), segmentation, reminders.
  • Growth Tools comments, mentions stories, Ref URL, WhatsApp templates.
  • Proactive distribution : Broadcasts, sequences, rules.
  • Integrated Inbox (advanced version : Inbox Pro).
  • AI layer: intents, flow generation, dialogue AI assistant.

✅ Highlights

  • Quick to learn using the Flow Builder.
  • Marketing thinking triggers, sequences, conversion rules.
  • Omnichannel Instagram, WhatsApp, Messenger, SMS, etc.
  • Useful and simple AI intents, AI Step, flow assistant.
  • Integration Zapier/Make, Google Sheets, CRM/Email, App Store.
  • Clear Analytics Flow statistics, conversions, insights by channel.

⚠️ What can go wrong?

  • Multichannel = messages to be duplicated.
  • No auto translation for multilingualism.
  • IA Step requires a clear framework (scripts).
  • Limited Analytics (few filters, no complete overview).
  • No native chat widget on site (redirects to IG/WA/Messenger).

Key features (and tips)

Flow Builder

  • Blocks per channel, conditions, actions, AI Step, Randomizer, internal comments.
    👉 Tip : structure your automation in reusable micro-flows.

Integrated AI

  • Keywords for simple triggers.
  • Intents to detect the meaning (prices, timetables, delivery).
  • AI Step to collect information (email, budget...).
  • AI Flow Builder Assistant to generate a basic flow.
  • AI Text Improver to reformulate/adapt.

Growth Tools

  • Instagram: auto-DM comments, mentions, Ref URLs.
  • Facebook: auto-replies, Ref URLs, JSON Ads.
  • WhatsApp: templates + Ice Breakers.
    👉 Tip : “Comment MOT-CLÉ” → auto-DM → email/phone collection.

Broadcasts, sequences and rules

  • Broadcasts DM version newsletter.
  • Sequences drip messages (onboarding, challenges, reminders).
  • Rules if A then B“ type automation.

Contacts & segmentation

  • Unlimited custom fields + tags.
    👉 Tip standardise your fields from the outset.

Inbox & Inbox Pro

  • Basic Inbox + Pro version with analytics, auto-assignment.
    👉 Tip triggers human handoff on sensitive words (“refund”, “emergency”).

Integration

  • Zapier/Make, Google Sheets, CRM/email.
  • API/Webhooks for advanced cases.

Analytics

  • Stats by channel, conversions, Pixel ManyChat.
    👉 Tip tag your inputs to find out which lever converts best.

Rates and costs

  • Free 0 $ / up to 1,000 contacts.
  • Pro From 15 $/month (25 $ for 1,000 contacts, 45 $ for 5,000).
  • AI Add-on : +29 $/month.
  • Inbox Pro : from 99 $/month (3 seats included).
  • WhatsApp per conversation (the first 1,000 user-started free).

Winning use cases

  • Instagram “comment-to-DM” + lead magnet → email/telephone base explosion.
  • WhatsApp for appointments and reminders (abandonment, reminders, satisfaction).
  • E-commerce: intelligent FAQs, targeted promotions, basket relaunches.
  • Events/webinars: registration, reminders, replay, upsell.

For whom is it ideal?

  • Creators, coaches, infopreneurs.
  • E-tailers, agencies, very small businesses.
    👉 Those who want to convert their DMs into leads/sales, reduce support, test offers and centralise without coding.

Best practices for getting started

  1. Choose 1 priority channel (often IG or WA).
  2. Write a clear mini-script (promise → 2-3 questions → value → CTA).
  3. Creates an acquisition trigger.
  4. Stores responses properly (tags + fields).
  5. Adds a follow-up sequence.
  6. Connect your CRM/Email + Google Sheets.
  7. Test each path → prod → optimise.
  8. Adds a second channel/trigger once the first has been enabled.

Verdict

ManyChat is one of the best tools for automating your DMs and turn them into a sales channel.
✔️ Clear interface
✔️ Powerful acquisition tools
✔️ Useful AI
✔️ Solid integration
✔️ Excellent value for money

⚠️ Limitations: manual multi-channel/multilingual management, analytics to be improved, demanding AI Step.

👉 Recommendation :
Starts with the free version, It switches to Pro as soon as a flow converts, and adds AI to boost collection and flows.

FAQ Manychat 2025


Q : Is it free?
A: Yes, Free plan up to 1,000 contacts. Pro from 15$/month.

Q : Is this approved by Meta?
R : Yes, Manychat is an official partner.

Q : Is it suitable for e-commerce?
A: Perfect for follow-ups, advice, CRM/Shopify integrations.

📊 Summary table

OfferPrice guideIdeal forMain limits
Free (1,000 contacts)0$/monthTest, 1st funnel DMManychat branding, limited tools
Pro + AI25$/month (1,000 contacts) + IA 29$Multi-channel growth, AI, segmentationNo web widget, manual multilingual

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