{"id":10395,"date":"2025-10-03T17:08:05","date_gmt":"2025-10-03T17:08:05","guid":{"rendered":"https:\/\/petituto.fr\/fr_fr\/?p=10395"},"modified":"2025-10-03T17:14:28","modified_gmt":"2025-10-03T17:14:28","slug":"manychat-cest-quoi","status":"publish","type":"post","link":"https:\/\/petituto.fr\/fr_fr\/manychat-cest-quoi\/","title":{"rendered":"ManyChat c\u2019est quoi ? Avis 2025 + guide complet pour convertir tes DM en ventes"},"content":{"rendered":"\n<div class=\"wp-block-group has-background is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\" style=\"background-color:#bac4d2\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading\"><strong>En bref (si tu n&rsquo;as pas le temps de lire l&rsquo;article en entier)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Manychat c&rsquo;est quoi ?<\/strong> = l\u2019outil n\u00b01 pour automatiser tes DM (Instagram, WhatsApp, Messenger, Telegram, SMS, Email).<\/li>\n\n\n\n<li><strong>Pourquoi c\u2019est puissant<\/strong> : capture de leads, relances automatiques, campagnes cibl\u00e9es, service client + IA native.<\/li>\n\n\n\n<li><strong>Pour qui<\/strong> : cr\u00e9ateurs, e-commer\u00e7ants, infopreneurs, coaches, agences, business locaux.<\/li>\n\n\n\n<li><strong>Prix<\/strong> : Free jusqu\u2019\u00e0 1 000 contacts, Pro \u2248 25$\/mois, IA +29$\/mois.<\/li>\n\n\n\n<li><strong>Verdict<\/strong> : si tes ventes passent par DM, c\u2019est probablement le raccourci le plus rapide et rentable en 2025.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Si tu veux convertir ton audience sociale sans y passer tes soir\u00e9es, ManyChat fait partie des rares outils qui allient <strong>simplicit\u00e9 d\u2019utilisation, puissance marketing et intelligence artificielle<\/strong>, le tout sans te forcer \u00e0 coder. Apr\u00e8s avoir analys\u00e9 ses atouts, limites et cas d\u2019usage concrets, voici un avis tranch\u00e9 et 100 % actionnable pour savoir si c\u2019est l\u2019outil qu\u2019il te faut.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Ce que fait ManyChat, concr\u00e8tement<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automatisation de conversations (Instagram, WhatsApp, Messenger, Telegram, SMS, email).<\/li>\n\n\n\n<li><strong>Flow Builder visuel<\/strong> (drag &amp; drop).<\/li>\n\n\n\n<li>Collecte de donn\u00e9es (champs, tags), segmentation, relances.<\/li>\n\n\n\n<li><strong>Growth Tools<\/strong> : commentaires, mentions stories, Ref URL, templates WhatsApp.<\/li>\n\n\n\n<li>Diffusion proactive : <strong>Broadcasts, s\u00e9quences, r\u00e8gles<\/strong>.<\/li>\n\n\n\n<li>Inbox int\u00e9gr\u00e9e (version avanc\u00e9e : <strong>Inbox Pro<\/strong>).<\/li>\n\n\n\n<li>Couche IA : intents, g\u00e9n\u00e9ration de flux, assistant IA de dialogue.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u2705 Points forts<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prise en main rapide<\/strong> gr\u00e2ce au Flow Builder.<\/li>\n\n\n\n<li><strong>Pens\u00e9 marketing<\/strong> : triggers, s\u00e9quences, r\u00e8gles pour convertir.<\/li>\n\n\n\n<li><strong>Omnicanal<\/strong> : Instagram, WhatsApp, Messenger, SMS, etc.<\/li>\n\n\n\n<li><strong>IA utile et simple<\/strong> : intents, AI Step, assistant de flux.<\/li>\n\n\n\n<li><strong>Int\u00e9grations<\/strong> : Zapier\/Make, Google Sheets, CRM\/Email, App Store.<\/li>\n\n\n\n<li><strong>Analytics clairs<\/strong> : stats de flux, conversions, insights par canal.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u26a0\ufe0f Ce qui peut coincer<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Multicanal = messages \u00e0 dupliquer.<\/strong><\/li>\n\n\n\n<li><strong>Pas de traduction auto<\/strong> pour le multilingue.<\/li>\n\n\n\n<li><strong>IA Step exige un cadre clair<\/strong> (scripts).<\/li>\n\n\n\n<li><strong>Analytics limit\u00e9s<\/strong> (peu de filtres, pas d\u2019overview complet).<\/li>\n\n\n\n<li><strong>Pas de widget chat natif<\/strong> sur site (redirige vers IG\/WA\/Messenger).<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Fonctionnalit\u00e9s cl\u00e9s (et astuces)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Flow Builder<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Blocs par canal, conditions, actions, AI Step, Randomizer, commentaires internes.<br>\ud83d\udc49 <strong>Astuce<\/strong> : structure tes automatisations en micro-flux r\u00e9utilisables.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">IA int\u00e9gr\u00e9e<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keywords<\/strong> pour triggers simples.<\/li>\n\n\n\n<li><strong>Intents<\/strong> pour d\u00e9tecter le sens (prix, horaires, livraison).<\/li>\n\n\n\n<li><strong>AI Step<\/strong> pour collecter infos (email, budget\u2026).<\/li>\n\n\n\n<li><strong>AI Flow Builder Assistant<\/strong> pour g\u00e9n\u00e9rer un flux de base.<\/li>\n\n\n\n<li><strong>AI Text Improver<\/strong> pour reformuler\/adapter.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Growth Tools<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instagram : auto-DM commentaires, mentions, Ref URLs.<\/li>\n\n\n\n<li>Facebook : auto-r\u00e9ponses, Ref URLs, JSON Ads.<\/li>\n\n\n\n<li>WhatsApp : templates + Ice Breakers.<br>\ud83d\udc49 <strong>Astuce<\/strong> : \u201cCommente MOT-CL\u00c9\u201d \u2192 auto-DM \u2192 collecte email\/t\u00e9l\u00e9phone.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Diffusions, s\u00e9quences et r\u00e8gles<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Broadcasts<\/strong> : newsletter version DM.<\/li>\n\n\n\n<li><strong>S\u00e9quences<\/strong> : drip messages (onboarding, challenge, reminders).<\/li>\n\n\n\n<li><strong>R\u00e8gles<\/strong> : automatisations type \u201csi A alors B\u201d.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Contacts &amp; segmentation<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Champs personnalis\u00e9s illimit\u00e9s + tags.<br>\ud83d\udc49 <strong>Astuce<\/strong> : standardise tes champs d\u00e8s le d\u00e9part.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Inbox &amp; Inbox Pro<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inbox de base + version Pro avec analytics, auto-assignation.<br>\ud83d\udc49 <strong>Astuce<\/strong> : d\u00e9clenche handoff humain sur mots sensibles (\u201cremboursement\u201d, \u201curgence\u201d).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Int\u00e9grations<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zapier\/Make, Google Sheets, CRM\/email.<\/li>\n\n\n\n<li>API\/Webhooks pour cas avanc\u00e9s.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Analytics<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stats par canal, conversions, Pixel ManyChat.<br>\ud83d\udc49 <strong>Astuce<\/strong> : tague tes entr\u00e9es pour savoir quel levier convertit le mieux.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Tarifs et co\u00fbts<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Free<\/strong> : 0 $ \/ jusqu\u2019\u00e0 1 000 contacts.<\/li>\n\n\n\n<li><strong>Pro<\/strong> : d\u00e8s 15 $\/mois (25 $ pour 1 000 contacts, 45 $ pour 5 000).<\/li>\n\n\n\n<li><strong>Add-on IA<\/strong> : +29 $\/mois.<\/li>\n\n\n\n<li><strong>Inbox Pro<\/strong> : d\u00e8s 99 $\/mois (3 si\u00e8ges inclus).<\/li>\n\n\n\n<li><strong>WhatsApp<\/strong> : tarification par conversation (les 1 000 premi\u00e8res user-started gratuites).<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Cas d\u2019usage gagnants<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instagram \u201ccomment-to-DM\u201d + lead magnet \u2192 explosion de base emails\/t\u00e9l.<\/li>\n\n\n\n<li>WhatsApp pour RDV et relances (abandon, rappels, satisfaction).<\/li>\n\n\n\n<li>E-commerce : FAQ intelligentes, promos cibl\u00e9es, relances panier.<\/li>\n\n\n\n<li>\u00c9v\u00e9nements\/webinaires : inscription, reminders, replay, upsell.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Pour qui c\u2019est id\u00e9al ?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cr\u00e9ateurs, coachs, infopreneurs.<\/li>\n\n\n\n<li>E-commer\u00e7ants, agences, TPE\/PME.<br>\ud83d\udc49 Ceux qui veulent convertir leurs DM en leads\/ventes, r\u00e9duire le support, tester des offres et centraliser sans coder.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Bonnes pratiques pour d\u00e9marrer<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Choisis 1 canal prioritaire (souvent IG ou WA).<\/li>\n\n\n\n<li>\u00c9cris un mini-script clair (promesse \u2192 2\u20133 questions \u2192 valeur \u2192 CTA).<\/li>\n\n\n\n<li>Cr\u00e9e un trigger d\u2019acquisition.<\/li>\n\n\n\n<li>Stocke les r\u00e9ponses proprement (tags + champs).<\/li>\n\n\n\n<li>Ajoute une s\u00e9quence de suivi.<\/li>\n\n\n\n<li>Connecte ton CRM\/Email + Google Sheets.<\/li>\n\n\n\n<li>Teste chaque chemin \u2192 mets en prod \u2192 optimise.<\/li>\n\n\n\n<li>Ajoute un second canal\/trigger une fois le premier valid\u00e9.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Verdict<\/h2>\n\n\n\n<p>ManyChat est <strong>l\u2019un des meilleurs outils pour automatiser tes DM<\/strong> et les transformer en canal de vente.<br>\u2714\ufe0f Interface claire<br>\u2714\ufe0f Outils d\u2019acquisition redoutables<br>\u2714\ufe0f IA utile<br>\u2714\ufe0f Int\u00e9grations solides<br>\u2714\ufe0f Excellent rapport qualit\u00e9-prix<\/p>\n\n\n\n<p>\u26a0\ufe0f Limites : gestion multicanal\/multilingue manuelle, analytics \u00e0 am\u00e9liorer, IA Step exigeante.<\/p>\n\n\n\n<p>\ud83d\udc49 <strong>Recommandation<\/strong> :<br>Commence avec la <a href=\"https:\/\/manychat.partnerlinks.io\/r7yxah6695gw\" rel=\"nofollow noopener\" target=\"_blank\">version gratuite<\/a>, passe en Pro d\u00e8s qu\u2019un flux convertit, ajoute l\u2019IA pour booster collecte et flux.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ Manychat 2025<\/h2>\n\n\n\n<p><br><strong>Q : Est-ce gratuit ?<\/strong><br>R : Oui, plan Free jusqu\u2019\u00e0 1 000 contacts. Pro d\u00e8s 15$\/mois.<\/p>\n\n\n\n<p><strong>Q : Est-ce approuv\u00e9 par Meta ?<\/strong><br>R : Oui, Manychat est partenaire officiel.<\/p>\n\n\n\n<p><strong>Q : Convient-il \u00e0 l\u2019e-commerce ?<\/strong><br>R : Parfait pour relances, conseils, int\u00e9grations CRM\/Shopify.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udcca Tableau r\u00e9capitulatif<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Offre<\/th><th>Prix indicatif<\/th><th>Id\u00e9al pour<\/th><th>Limites principales<\/th><\/tr><\/thead><tbody><tr><td><a href=\"https:\/\/manychat.partnerlinks.io\/r7yxah6695gw\" rel=\"nofollow noopener\" target=\"_blank\">Free<\/a> (1 000 contacts)<\/td><td>0$\/mois<\/td><td>Tester, 1er funnel DM<\/td><td>Branding Manychat, outils limit\u00e9s<\/td><\/tr><tr><td><a href=\"https:\/\/manychat.partnerlinks.io\/r7yxah6695gw\" rel=\"nofollow noopener\" target=\"_blank\">Pro + IA<\/a><\/td><td>25$\/mois (1 000 contacts) + IA 29$<\/td><td>Croissance multicanale, IA, segmentation<\/td><td>Pas de widget web, multilingue manuel<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En bref (si tu n&rsquo;as pas le temps de lire l&rsquo;article en entier) Si tu veux convertir ton audience sociale sans y passer tes soir\u00e9es, ManyChat fait partie des rares outils qui allient simplicit\u00e9 d\u2019utilisation, puissance marketing et intelligence artificielle, le tout sans te forcer \u00e0 coder. Apr\u00e8s avoir analys\u00e9 ses atouts, limites et cas &#8230; <a title=\"ManyChat c\u2019est quoi ? Avis 2025 + guide complet pour convertir tes DM en ventes\" class=\"read-more\" href=\"https:\/\/petituto.fr\/fr_fr\/manychat-cest-quoi\/\" aria-label=\"En savoir plus sur ManyChat c\u2019est quoi ? Avis 2025 + guide complet pour convertir tes DM en ventes\">Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":10393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"iawp_total_views":10,"footnotes":""},"categories":[72],"tags":[],"class_list":["post-10395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprenariat","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/petituto.fr\/fr_fr\/wp-json\/wp\/v2\/posts\/10395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/petituto.fr\/fr_fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/petituto.fr\/fr_fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/petituto.fr\/fr_fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/petituto.fr\/fr_fr\/wp-json\/wp\/v2\/comments?post=10395"}],"version-history":[{"count":15,"href":"https:\/\/petituto.fr\/fr_fr\/wp-json\/wp\/v2\/posts\/10395\/revisions"}],"predecessor-version":[{"id":10492,"href":"https:\/\/petituto.fr\/fr_fr\/wp-json\/wp\/v2\/posts\/10395\/revisions\/10492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/petituto.fr\/fr_fr\/wp-json\/wp\/v2\/media\/10393"}],"wp:attachment":[{"href":"https:\/\/petituto.fr\/fr_fr\/wp-json\/wp\/v2\/media?parent=10395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/petituto.fr\/fr_fr\/wp-json\/wp\/v2\/categories?post=10395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/petituto.fr\/fr_fr\/wp-json\/wp\/v2\/tags?post=10395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}